MISSION
Optimize the Experience.
Elevate the Pour.
Change the Access.
Headliner Wines helps music venues modernize their beverage programs with curated, boutique (low-production) selections that elevate the guest experience and boost revenue — all with zero upfront cost. By acting as a broker, we differentiate ourselves from traditional wine directors who are salaried. We bring a fresh, profitable approach to updating venue bars options.
From intimate clubs to large amphitheaters, our easy-to-serve, crowd-pleasing wines are tailored to each venue’s unique energy.
Music fans are drinking differently. Beer and liquor are losing share, while wine is on the rise — especially when it’s high quality and easy to enjoy.
Join us as we set a new standard by fostering unique partnerships and amplifying brand awareness across the vibrant intersection of wine and music.
OFFERINGS
Venue
Consultation
We’ll review your goals, space, audience, vibe, storage, price points, barware etc.
Custom Wine
Selections
All low-production, sustainable, quality wines, that don’t need cellar aging or food pairing.
Basic Staff
Training Steps
No somm training required, we give easy bullet points and tips for serving and selling.
Marketing
Launch
Marketing tips, social media assist, bartender talking points, menu design, effective signage.
Meet The Mastermind
Jordan Zucker
Jordan Zucker is the founder of Headliner Wines, the first wine curation company built exclusively for music venues. A lifelong music fan and hospitality enthusiast, Jordan spotted a gap in the live experience: while venues poured world-class sound, talent, and booze, their wine programs were always bulk and bland — failing to satisfy the refined palates of today.
Jordan started drinking wine at a very young age. Her cookbook, One Dish – Four Seasons, pairs each seasonal recipe not only with wine, but with a music album — because wine and music together make everything better.
When the pandemic shut down venues, Jordan filled the void by producing her own socially distanced and rapid-tested Funk the Rona concerts. That experience turned her into a de facto venue runner and gave her a front row seat to hospitality life.
After drumming up the idea and name for Headliner Wines, she flew to France to further her studies, and emerged with some new French lovers (of wine) and a WSET Level 3 certification. She built Headliner Wines to expand the access of premium wines, currently limited to restaurants and wine bars. Jordan consulted with industry veterans and experienced colleagues to bring this vision to life. Please toast her if you find her buzzing about at a show.
